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Why colour shifts between lots

Two pieces of the same design, dyed weeks apart, will not match exactly. Here is what is happening in the vat.

Printed summer resortwear photographed poolside

Natural fibres take dye unevenly. That is not a defect in the cloth; it is the reason the colour has depth at all.

Dye lots are mixed in batches. Water temperature, the mineral content of the water itself, and how long the cloth sits all move the final shade by a little.

Large mills flatten this out by dyeing enormous quantities at once. We do not, because it would mean committing to far more cloth per design than we can honestly sell.

The practical upshot: if you want two pieces to match — a shirt and a trouser, say — buy them together.

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